Problem.

Mooncake boxes can easily fall into typical motifs of the festival, and the legend of Chang’e. How do we give it a modern and elegant twist?

Insight.

The Ritz Carlton embraces luxury and a fashion forward personality.

Solution.

To create a packaging that is just as delectable as the mooncakes themselves, whilst promoting reusability after its initial use as a decadent statement pieces.

Advantages.

• Considers the reusability after it’s initial use

• Bold and contemporary design welcomes users to buy it not only as a gift, but also as part of a (possible) future collection

• Thus, encouraging buyers to return in the following years